Most pieces of writing you do at university will expect you to refer to other sources as evidence to support and justify the point that you make. The key way to use sources in your writing is to paraphrase their ideas. Paraphrasing is using another person’s ideas but putting them into your own words and showing your interpretation of these ideas. It is not just changing a few words in a sentence from the original text, and it must still have a citation with the author’s surname or organisation’s name plus the year it was published. You do not have to include a page number unless you are paraphrasing or summarising an idea from a particular page.
Example:
Source:-
Callanan, G. A. & Tomkowicz, S. M. (2011) Legal yes, ethical no: using the case of debit card overdraft fees as a business ethics teaching tool. Journal of the Academy of Business Education, 12, 85-100.
This simultaneous attention to profit maximization on the one hand and the ethical expectations of society on the other creates a conflict that organizations confront on a daily basis. In this sense, organizations are pulled in two different directions; actions that allow for profit maximization, even if they are legal, could be questionable from an ethics standpoint and thereby fail to satisfy the expectations of society (pp. 85-86).
This immediate consideration to profit maximization on the one hand and the moral expectations of society on the other creates a struggle that organizations confront on a regular basis. Therefore, organizations are pulled in two different directions; activities that allow for profit expansion, even if they are lawful, could be disputed from an ethics standpoint and thereby fail to fulfil the expectations of society.
Callanan and Tomkowicz (2011, pp. 85-86) have argued that the ethical expectations of society and the attention placed on profit maximisation create a struggle for most organisations, which they have to deal with every day; organisations are often pulled in two opposing directions, one being the actions which will maximise profit and the other being the expectations of society.
If you are unsure how to paraphrase, please speak to the Learning Development team for your faculty: https://www.lancaster.ac.uk/library/people/#academicservices